Retain sales data, improve advertising, and stay current.
“Media” covers a broad range of companies with an even broader range of offerings. From broadcasting, to print, to display advertising, to exhibition or conference sales, our team has a long track record of working with media companies.
Whichever specialist areas of media you work in, it’s difficult to miss the fact that the industry has changed, and continues to change. Increasingly, media companies are becoming brands as opposed to products. This is being driven by the need to maintain margins and drive growth. At the same time, it’s an unfortunate fact that sales people in this industry tend to move jobs frequently, often resulting in the loss of data and missed opportunities. In such a complex environment, media CRM systems need to be responsive and flexible, but at the same time, simple to use.
Relying on an advertising sales system alone is unlikely to help. Too many of these focus on the advert layout and the booking process itself, whilst failing to address the areas that CRM covers so well. Let’s cut to the chase: the acquisition, development and retention of customers will do more to your bottom line than small efficiency gains.
So is CRM the answer? Almost certainly. But let’s take a look at the basics of Customer Relationship Management before we go into the specifics as to how it relates to media organisations. We’ve produced a series of free CRM eBooks and videos designed to bring you up to speed on all the terminology and best practice information that surrounds CRM. We recommend that, before you go too far down the path to buying a new CRM system, you read The CRM eBook, or watch “What’s in it for me?“.