Keep your focus on educating, not organization.
There is a common theme to the challenges addressed by CRM for education and the academic world. As economic pressures force budget restrictions, educational institutions must find ways to control expenditure whilst maintaining high-quality services and programs. The increased competition for new students and the need to support those already at the institution is coupled with a depletion in available resources and staff. Which can all make for pretty grim reading…
There’s good news ahead though! CRM can help and has been proven to do so, time and again. For an introduction to the concept and ideas of CRM, download your free copy of The CRM eBook, or watch a short video from our CRM Whiteboard series.
Before we go any further, it’s important that we address one question:
Who is your customer?
Our CRM clients in the education sector have had to address this familiar issue of identifying who their customers are. Is it the student enrolled on a course? The parents paying the fees? The employer sending staff on higher education programs? The influencer at an earlier stage of education (a Head Teacher or Head of Department, perhaps)? The answer to this question should underpin your approach to relationship management. Once you’re familiar with the key ideas surrounding CRM, let’s focus on some of the main benefits that CRM can deliver for you in the education sector:
- Increasing enrollment opportunities
- Enriching student experience
- Improving service levels